Case Studies
How Live For Today Doubled Their Online Sales
Live For Today's website was leaving money on the table. Slow pages, broken booking flow, no data. We rebuilt it—and within a year, revenue doubled.
Live For Today Multi Venue Booking Site
Live For Today, Yorkshires leading independent activity centres, needed a website that brought clarity to the wide range of offerings across their 3 locations, and boosted conversions.
“We've worked with Izak for over two years and he's outstanding. He rebuilt our site into a fast, customer-first platform and ran PPC/social campaigns that beat benchmarks. Talented, committed, and a pleasure to work with—highly recommended.”
Conversion rate
Up 64%
Cart abandonment rate
Down 61%
Page speed
Up 38%
Online sales
Up 2x
Problem
Their website was a bottleneck
Prospective customers arrived, hit slow load times, got confused by the booking flow, and left.
Those who stuck around often abandoned mid-way. The company had no way to track what was happening—or why.
The real cost wasn't just lost bookings. It was the expensive paid campaigns driving traffic to a broken funnel. Every pound spent on ads was bleeding away.
they we’re averaging a 190% return on ad spend from Google Ads, not because he ads weren’t working, but because the website was getting in he way, with poor user experience and no clear path to purchase.
Solution
A booking site designed to convert
We rebuilt the entire experience from the ground up to focus on speed, clarity and data.
Speed — Re-architected for Core Web Vitals. Pages load in under 2 seconds. No more waiting. No more bounces.
Clarity — Simplified the booking flow to three focused steps. Transparent pricing. Trust signals at every stage. Mobile-first, because that's how people browse.
Data — Built proper tracking infrastructure. Server-side tagging. Event measurement. Now they know exactly where bookings come from and which campaigns actually work.
The rebrand and design system came alongside—consistency matters—but the website was the foundation. Everything else amplified what the site made possible.
Results
Lasting impact
The new site converts. Visitors arrive, understand what's on offer, and book without friction. The team went from operating blind to having real data—what campaigns work, where bookings come from, which experiences drive repeat customers.
Faster booking flow
Streamlined checkout and membership signup reduce friction at the critical moment. Visitors move from interest to booking in minutes, not abandoned carts.
Premium clarity
The design now matches the quality of the actual experience. First-time visitors understand exactly what they're getting, build confidence, and take action.
Campaign clarity
End-to-end tracking connects paid spend, organic traffic, and direct bookings to specific campaigns and visitor segments. No more guessing what's working.
Operational visibility
The team now sees which experiences drive bookings, which traffic sources are most valuable, and where to invest next. Data replaces intuition.
Built to scale
A flexible architecture and analytics foundation let them add new experiences and locations without rebuilding. The systems are already in place.
Growing revenue, growing team
Online revenue doubled in year one. Headcount doubled to match. Growth that's sustainable because the funnel works and they can measure it.
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