Case Studies
Enhancing the Customer Experience at JD Sports
How we revolutionised in-store interactions through innovative technology
Stanley x JD Sports Customer Experience Kiosk
At Stanley x JD Sports, a captivating experience was essential to stand out at the Trafford Centre in Manchester. Collaborating with Perfect Storm and Good and Proper Web Development, we developed an interactive customer experience kiosk for the Stanley booth, merging cutting-edge technology with seamless shopping.
Problem
Revitalising the In-Store Experience
Static displays don't tell the full story. In a bustling retail environment, customers struggle to discover products that match their needs without overwhelming staff support.
- No clear way for customers to explore the full product range in-store
- Limited context—sizing, materials, style variations weren't easily accessible
- Long waits for staff assistance meant lost opportunities and abandoned browsing
- Impulse purchases dropped because the path from discovery to purchase was unclear
- Valuable customer preference data was going uncaptured
Solution
From passive browsing to active discovery
We built an intuitive touchscreen kiosk that lets customers explore, personalise, and purchase—all within the booth.
It works in two ways: browse the full Stanley collection with smart filtering to match your style, or get personalized recommendations based on what catches your eye.
Then, complete your purchase with a single QR code scan. Simple, engaging, effective.
Interactive Product Discovery — Navigate the complete Stanley collection with smart filtering by style, category, price point, and material. High-resolution imagery and detailed specs bring products to life on-screen.
Personalized Recommendations — Smart filtering understands what customers care about. A preference for minimalist design or rugged durability changes what the kiosk highlights, creating a tailored experience for each shopper.
Frictionless Purchase Journey — Browse to decision, decision to purchase. A single QR code scan bridges the gap between the physical booth and online checkout, converting curiosity into sales.
Real-Time Inventory Integration — Every product shown is in stock. Dynamic updates mean customers see accurate availability, reducing disappointment and abandoned carts.
Engagement Analytics — Capture which products draw attention, how long customers spend on each category, and which items drive conversions. Turn interaction data into actionable insights.
Future-Ready Design — Built with scalability in mind. The kiosk can adapt to seasonal collections, new product launches, and expanded inventory without redesign.
Results
Measurable impact on engagement and sales
The interactive kiosk transformed how customers experienced the Stanley booth, driving both immediate conversions and long-term brand insights.
Increased Dwell Time
Customers spent longer exploring the collection on-screen than they would browsing static displays. Longer engagement meant deeper product discovery and higher purchase intent.
Higher Conversion Rates
By removing friction from discovery-to-purchase, the QR code path captured impulse buys that would have otherwise walked away. Retail footfall translated directly into transactions.
Customer Preference Data
For the first time, Stanley & JD Sports had rich insights into which products customers actually gravitated toward, how they filtered and searched, and what drove decisions. This data informed future marketing and product placement decisions. For the first time, Stanley & JD Sports had rich insights into which products customers actually gravitated toward, how they filtered and searched, and what drove decisions. This data informed future marketing and product placement decisions.
Reduced Staff Friction
Staff could focus on high-value customer interactions instead of fielding repetitive questions about product specs, sizing, or availability. The kiosk became the first point of inquiry.
Scalable Solution
The modular design meant the kiosk could easily adapt to new collections, regional preferences, or expanded product lines without starting from scratch. A reusable foundation for future Stanley retail activations.
Proof of Concept
This project proved that technology-driven in-store experiences could work at scale in high-footfall environments. A blueprint for future collaborations between retail brands and digital innovation.
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